A live global case competition
Applied strategic management
About
The Keen Minds COIL Competition (KMCC) is a fully online, international experiential learning programme designed to bring universities together through structured global collaboration and competitive strategic analysis.
Developed by Manchester Metropolitan University, KMCC integrates
The programme is intentionally developmental. It is accessible to institutions with or without prior case-competition experience and is structured to build confidence, analytical capability, intercultural competence, and professional communication skills.
KMCC operates across time zones and is free to enter. It is designed as a scalable, repeatable global engagement model that strengthens university–industry partnerships while delivering measurable learning outcomes.
At its core, KMCC prepares students for complex, globally distributed professional environments by simulating real-world strategic decision-making under authentic constraints.
A live global case competition
Applied strategic management
Executive-level presentation practice
Executive-level presentation practice
For students
Strategic thinking
Cross-cultural teamwork
Executive communication
Real-world company engagement
For Industry
Why Participate ?
For Universities
Internationalisation strategy
Employability enhancement
COIL integration opportunity
Global visibility
For Universities
For Industry
Talent engagement
Educational impact
Strategic insights